![]() The best times to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays between 9 a.m. With the competition for short-form video between Instagram and TikTok still heating up, Reels account for 30% of time spent on the Meta-owned platform. Not surprisingly, Instagram is also the second most preferred platform for customer service after Facebook, for marketers and consumers. Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second with 79%.
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